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🎓 CRM Fundamentals for Admins

New around here? Learn the GoodCRM essentials with our video walkthroughs

Penelope Hill avatar
Written by Penelope Hill
Updated over 8 months ago

This guide covers the very basics to help you get started in your CRM. If you have a more specific query, search for it above or ask our friendly team for help 💬

Adding and Editing a Person's Profile

Video transcript

To add a new contact to your CRM, head to the People section and click Add Person.

This will load the default People form, although you can choose to use an alternative form on the right hand side.

This form includes standard fields, such as the contact’s name, email address, pronouns and phone number.

You can use Connection fields here to connect this contact to their organisation, or can add different tags to indicate which type of contact they are.

To amend which Fields appear in your forms, add new Custom Fields or amend the order, you can follow our separate guide on Fields and Forms.

Save your form, to create the contact’s profile.

If you need to add more information later, you can click the 3 dots on the left hand side and select ‘Edit’ to amend this person’s profile - for example, you may want to upload a profile picture.

Once saved, their profile will be updated with the new information.

To add a new contact to your CRM, click the People tab on your menu. Then, click Add Person.

People are added to your CRM using Forms. You can customise these forms to include any data you might want to record about people, using custom fields.


Custom Fields and Forms

Video transcript

To customise the data you store in your CRM, you can add unlimited Custom Fields. To view your custom fields, head to your Tools & Settings, then to Custom Fields.

Click ‘Add field’ to set up a new custom field. You can select from the dropdown which type of field to add. For example, you might want to add a date field to store a contact’s date of birth.

Here we’re adding a Connection field. These fields connect to other things in the CRM - including People. We can add logic to this field, so that it only displays when someone has a certain tag, such as Young Person.

If we view a Young Person in our CRM, we can see that the connection field appears on the form, and we can connect them to their Parent/Guardian. This is a two way connection, between these two contacts.

Custom fields aren’t just used to store information on profiles - they are used to store any data in your CRM. You can create custom fields for Projects, Programmes, Events, Organisations and more here.

Custom fields are used in Forms in your CRM. To edit and add new forms, head to Tools & Settings, then to Forms.

We can edit an existing form from the list here. We have the option to add elements, like instructions or headings, or to add a new field to this form. When adding a field, we can also select whether this is required, and add some help text to assist the person completing the form.

Forms are used to get data into your CRM - this might be information about People, but could also be about an Event, Project or even just a Note on someone’s profile. You have control over all of the forms in your CRM, and can create as many as you need.


What are Custom Fields?

Custom Fields allow you to customise your CRM, to capture the data you need.


To add a new custom field, head to Tools & Settings > Interface > Custom Fields.

Here, you can select the category of custom field you'd like to add. Custom fields can be use to capture information about People, Organisations, Donations, Projects, Programmes, Events, Records and more!

Click Add Field to add a new custom field. Select the type of custom field you'd like to add, and give it a name. You can choose to only show a field on a form when a specific tag is present.

What are Forms used for?

Data enters your CRM through Forms.

To add or edit your forms, head to Tools & Settings > Interface > Forms.

Select the type of Form you'd like to add or edit. You can add a new form, or edit your default or existing forms.

Forms can contain Elements and Custom Fields. Elements help to guide the user as they fill in the form - adding headings, instructions and formatting. Custom Fields capture your data and save this in your CRM.

You can amend the order in which your Custom Fields display here.


Creating Donation campaigns

If you can't see the Donations tab in your menu, you'll need to install it first - follow this guide, then head back here!

Video transcript

To create a new Donations campaign, head to your Donations dashboard in your CRM.

Select ‘Campaigns’ and click ‘Add new campaign’.

Here, you can customise your donations widget for this campaign. Give your campaign a name and streamline, and select whether you would like to support monthly, one off donations or both here.

You can also set your suggested donation amounts for this campaign, although people will be able to enter a custom amount too.

Select the forms you’d like to use for donors to this campaign. You can edit these forms separately, by following our guide on Forms and Fields.

Select whether to tag donors to this campaign, and choose which profile field to add these tags to.

We’ll use your CRMs default logo, however you can choose to use your external logo. Customise your donation widget, using your brand colour palette here.

We’ll automatically email donors to this campaign, and you can customise the ‘thank you’ message here.

Your donation campaign will now be ready to embed on your website, or you can share a link directly. All that’s left is for your supporters to make their first donation!


Creating Membership Plans

If you can't see the Memberships tab in your menu, you'll need to install it first - follow this guide, then come back here!

Video transcript

Once you’ve added the membership add on to your account, you can set up membership plans.

Give your plan a name, and a description which will be displayed to members. Select how often this plan renews, and the price, including any joining fees.

You’ll have the option to accept payment via card, direct debit, or invoice.

Memberships can be shared, and you can select a maximum number of people to share with here.

Once your plan is configured, you can add new members to this plan. This can be accessed via your membership sign up page, or a direct link.

To add a member manually, head to your Memberships dashboard and click ‘Add Member’.

Here, you can see the form which members must fill in to create this membership. All that’s left is for your supporters to sign up!


Adding Branding to your CRM

You can personalise your CRM by adding your organisation's branding. This branding will be added to any public-facing interfaces and your login screen.

To add branding, head to Tools & Settings > Branding.

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